An Indie Game Studio Dedicated to Social Impact Entertainment


The Alternate Reality Game S.L. is an indie game studio originated in Los Angeles and based in Madrid that creates social impact entertainment.

Our games are designed to drive a sustained positive impact on society through the innovation in education, and the gamification of the defense of values (respect, tolerance) and skills acquisition (logical, analytical, social, creative). All of it while enjoying a universe of entertainment.

In addition to our titles, we have designed experiences for the public sector and for brands whose values drive a positive impact in other fields (culture, environment), as well as immersive education university programs for future implementation. 


The business project was selected by the European Social Fund's Accelerator in 2017, and is led by Claudia del Campo, a Madrid Cultural Council Member in the Proximity and Cultural Innovation Section, and a Co-Founder and Board Member of the Film Directors Association.

Del Campo's past projects have been seen at international festivals, on Netflix, Amazon, Canal+, MTV... Considered an "Individual with Extraordinary Abilities" by the U.S. Government in 2015, Del Campo is also the author of the screenplay on which the studio's franchise is based, considered by the Academy of Motion Picture Arts and Sciences:

–– "Uniquely written. A visual mind map"

–– "Wildly unique"